Social Media – we use it everyday to post our “status”, or interests, or our day to day lives. Today, let’s talk about Instagram.
First of all, what is Instagram? It’s a social media platform geared towards more visual content. Many artists even use this platform as their portfolio because of the ease of access and the user-friendliness of the platform. Also, one important thing to mention – Instagram is MEANTto be a mobile social media platform. Yes, mobile. While it does have functionality when using it on a Mac or PC, you can’t use most of the platform’s features like uploading.
So, why use Instagram?
It is limited to mobile which seems like a downside but it’s not. Around 70% of people in the US are consumers using their smartphones. That means, seven out of ten people are probably using their phone to consume their social media updates, or BUY THEIR STUFF!. In April of 2017, Instagram announced a huge 700 Million active monthly users. Having an audience that big will definitely gain you a huge following if done right.
It is a more visual platform, but with that many users – almost any niche can take advantage of IG. If you have a product like necklaces or apparel – you better be on IG! Health and wellness are dominating Instagram as well. If done correctly, you’ll grow your business even more in just a few weeks because of the nature of this incredible social media platform.
As I am sure you are aware, Instagram was one of the first social media platforms to use the Hashtag (#) system. #ootd, #yolo, and #instagood are just a few of the popular trending “Hashtags” you can find on the platform. What makes Instagram unique is that when you upload a photo and add a certain hashtag, let’s say for example, #foodie, ALL and I mean ALL photos with that hashtag are grouped together so it won’t matter if you’re a seasoned hashtag-er or new on the platform, using hashtags ensures that you are discoverable. It won’t happen overnight – but staying consistent with a group of hashtags will pay off!
Make Your Photos Pop
This is basically the essence of Instagram. You have to upload gorgeous high-quality photos that attract people so they follow your page… and it isn’t actually that hard. Today, we have higher quality smartphones and tablets that can take beautiful pictures easily. Plus, Instagram has a particular feature that helps you make that already-beautiful photo and turn it into an eye-catching masterpiece in just a few taps. Filters! These “Filters” edit your picture and add various effects to it that make it look even better – and like I mentioned, you just tap the filter on the app and it’s done! Upload your gorgeous photo and watch your business get noticed!
Well, I think it’s safe to say that any business looking to expand in 2018 should give a serious look at Instagram – especially is you have a product!!
Thanks y’all! Hope you enjoyed it! As usual, best of luck – go get it!!